Choosing the Right Financial Advisor Requires Trust

 

WE BELIEVE

That choosing a financial advisor to handle your finances is an important decision that requires trust. With over 100 years of collective financial experience, we work hard to ensure our clients have a true fiduciary acting in their best interest.

 
 

Our Fiduciary Oath

We have created a straight-forward oath that we will sign declaring our commitment as a fiduciary to our clients:

  • We will always put your interests first

  • As a professional, we will act with skill, care, diligence, and good judgement.

  • We will not mislead you and provide you with full disclosure of all important facts

  • We will avoid all conflicts of interest

  • We will fully disclose any unavoidable conflicts

 
 
 

Does your Financial Advisor Really Have Your Back?

We strongly recommend your advisor agree to sign a Fiduciary Oath prior to establishing a business relationship. If not, it is probably a good indication that your advisor is not a true fiduciary and they may not have your best interest as their top priority.

Reasons why a financial advisor wouldn’t sign a fiduciary oath:

 
 

LEGAL REQUIREMENTS

They are only obligated to do what is “suitable” rather than what is in your best financial interest.

 

INVESTMENTS

They are selling products that may not fit your best interest simply because they can make a commission.

 
 
 

SERVICES

Their services sold are commonly not specialized and therefore can be referred to third-parties for “kickbacks”.

 

FEES

They are not at all required to disclose hidden fees, commissions, and revenue sharing.

 
 
 
 

Under financial laws and regulations, there are two sets of rules:

FIRST SET OF RULES:

Companies who sell financial products, generally brokers and insurance company representatives. As salespeople, they are contractually obligated to place the interests of their employer ahead of the interests of their clients.

SECOND SET OF RULES:

Those who are registered as investment advisors with federal Securities and Exchange Commission (SEC) or comparable state regulators.

 
 
 
 

Your Best Interests is our Legal Obligation

Registered investment advisors are legally obligated to place your interests first, also known as fiduciaries. That means they must not only be loyal to serving your exclusive best interests, they must also adhere to a high standard or professional competence.

Although anyone can offer financial advice, a true fiduciary will never recommend an investment strategy without factoring in your full financial picture. We believe as advisors we should always consider your entire situation before making any investment recommendations, and then continue to monitor your progress on an annual basis.

 
 

Ready to Take the Next Step?

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